Sarah Richards for the Canadian Broadcasting Corporation – 2012
It’s all in the delivery– the right intonation or line can slay a political opponent. With the first of the U.S. presidential debates set, the creators of campaign commercials are poised to spot poison. But it will be the voices on those messages that matter most. Voicing political ads is a lucrative business–one in which the President–or the person who wants to be–knows your name. This is the story of the men and women who trade in trust… in 35 seconds or less.